CARIDAD / CHARITY
“Every single morning in the outskirts of Madrid, between 7:30 and 8:30 A.M. the supermarkets of Vallecas district offer a routine that mixes up recycling and charity. The groceries classified “out of date” the day before are picked up by citizens that daily wait at the doors of the supermarkets highlighting their condition of unsuccessful consumers.
The wastes generated by the megastores subtitutes here the institutional charity.
Watching their standards of quality the multinationals become a kind of Salvation Army for those users, Ecuadorians, Moroccans and native retired that represent, right there, the multicultural identity of Europe.”
This project consists in a video which starting point is a previous urban action where we paint the trash containers with the word Charity. When people comes the next day to the supermarkets for recycling food, they find out these painted containers. This project is completed with “Charity´s perfume”, designed by Ernesto Ventos, its smells like rotten food. It would be smelled by a dispenser in the room where the video is projected, also the spectators can buy it from a vending machine.
