In order not to waste time, to sustain a euphoric present continuous, the market offers products and messages for inmmediate consumption, preferably of the single-use type which can be quickly and replaced
In the present tense of the consumerist system (the great ideology of our time), where there is not memory, the logic of recycling achieves true meaning in the use that failed consumers give to the waste whose programmed obsolescence marked its route to the dump. A use which signals that the recycled products is living a second class, fake sort of present tense, stripped of all novelty, which in turn points that place assigned not only for consumer waste but also for the superfluous population, the dumping ground.
